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5 Tips to Heat Up Your
On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing opportunities
for you. The ability to do business with people around the
world has now been made readily available through a web site
and email. It truly has leveled the playing field and has
provided ALL of us with the opportunity of taking our business
to the global level.
How powerful is that!!
While everyone is focusing on their "eBusiness" they are missing
the potential that exists in using off line marketing approaches
to boost their online marketing efforts.
Here are five things you can do to heat up your efforts:
Articles
Actually if you are already using Articles as a marketing
tactic for your on line marketing efforts, use the same articles
for off line publications as well. Publishers regardless of
the fact they are on or off line are ALL looking for good,
valuable content.
Advertising
You know the effects that advertising on line can have for
your business. You already have an ad that pulls for you on
line. Then why not give it a shot off line and see if you
can tap into another possible market. Again, with the local
newsletters in your community and any small business groups
there are. Check out their rates and start using off line
advertising to generate some exposure from off line sources.
Remember that you have to pay for this advertising so in that
regard, advertising in something that you can afford and afford
for a long period of time.
Networking
By attending a networking mixer you are getting the best of
both worlds. You get the chance to get out and break out of
that bubble AND you also get to spread the word about your
business by talking with others!! Depending upon the format,
many of these mixers are of a referral nature. Meaning they
allow only one business from each industry and through each
member's dealings if they find someone looking for your service
or product... then you will get a referral to follow up on.
Business Cards
A business card can end up in more places than you can even
dream possible. They are a cost effective marketing tool.
How many places do you go to on a regular basis where you
could just leave a few business cards on a counter??? Now
even if you are an eBusiness owner you can still use this
to your advantage.
Here are a few things to consider when getting your cards
done.
1. Do not go with black printing on a white card. It screams
cheap and newbie. If money is tight, understandable, but go
for a coloured card stock with a matching coloured print.
It is still inexpensive and it doesn't scream new, or "Herb
Tarlick" marketing practices.
2. Include your business name, contact name, phone number,
site address, web site address and of course your address.
If for security reasons you don't want to include your home
address then that's fine. However, make sure you have ALL
possible ways for a potential customer to do business with
you.
3. USE THE BACK OF THE CARD...what a waste of potential marketing
opportunities. So many people forget about this. A business
card is a mini- billboard...use it ALL. On the back you could
have a few tips and then the email address to your autoresponder
for them to get more info. I had an Accountant use the back
of her card by providing all the applicable phone numbers
to all the tax offices that a business owner would need. Another
client of mine is a travel agent and he included all the 1-800
numbers for the prime airlines and car rental agencies. The
idea is to make your card a keeper ;o)
Business Alliances
Ok, on line we refer to these as Joint Ventures, Business
Alliances is the same thing, but only the name has been changed.
Leverage yourself by finding another business owner off line,
where you can set up an alliance and piggy back each other's
marketing efforts. This one takes a little time and effort
to set up, but, once it is again you are tapping into prospects
that would never have found you otherwise. There you go, five
quick tips and in some regards you can use the same tactic
in both on and off line marketing...so why not???
Author: Denise Ryder, Marketing Coach
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